Sunday, January 4, 2009

Fashion Life


Fashion becomes the main interest for many girls. They try all the time to follow the fashion news and attend all the fashion shows to be the most "Fashionable Girl".





Fashion has several many categories like shoes/bags, jewellery/accessories, dresses, sunglasses, and many more categories that many girls interest in them. Of course many girls like dresses, jewellery, sunglasses, etc..


But many more adore Shoes. Many girls now get addicted to shoes. Like me!!


There is a famous statement said "Diamond is the girl's best friend ", but now days
"Shoes are the girl's best friend".




I will focus now on a very well known brand, it is " Jimmy Choo " the maker of glamorous accessories specially shoes.

" Jimmy Choo " history :


" Jimmy Choo " is favoured by international stars and elegant women worldwide.It was launched is 1996.


The company named " Jimmy Choo " because Tamara Mellon the company founder and president partnered with Mr Jimmy choo the shoe-maker in the East End of London.She recognized his sense of stylish.


Tamara Mellon and Mr Jimmy Choo made plans to open factories and companies in Italy to produce shoes on a large scale.Consequently, they opened the first "Jimmy Choo" stand alone boutique.




Tamara Mellon ( Company Founder And President ):

Tamara was born in London with a strong understanding of both fashion and business, from her mother.


She was educated in Beverly Hills, England and Switzerland.


Tamara started working at Phyllis Walters Public Relations and from there to accessories editor for British Vogue in 1990.


"Jimmy Choo" Philosophy:


“It does not matter what you are wearing – if you have good shoes and a good bag, you’ll look right”. Tamara Mellon, President and Founder – Jimmy Choo.


Jimmy Choo philosophy is to create shoes that is stylish, practical for all occasions and a look immediately recognized as "Jimmy Choo"





"Jimmy Choo" News:


"Jimmy Choo" , Brand of The Year.


"Jimmy Choo" has been awarded Designer Brand of the year at the British Fashion Awards 2008.














Cruise 09 Collection:


Now in "Jimmy Choo" boutique the cruise collection is glamorous with designs which have a sense of luxury. There is an exciting collection.



















Ad Campaign:


The Cruise Collection follow new seasons of Advertising campaign shot by the fashion photographer Terry Richardson.





Boutique opening:


"Jimmy Choo" opening boutiques in Europe in Paris, Rome and Barcelona.In Asia they open in Tokyo.And more Boutiques are planned to open in Saudi Arabia and Dubai












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